Author Archives: Aaruhi Singh

Incorporation of Company Branding and SEO

SEO is inherently imprecise, especially when trying to balance SEO and branding within a strategy. This process can be quite complex. SEO primarily…
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Strategic Use of Images in Search Engine Optimization

When evaluating page structure and layout, there’s a nuanced yet strategic method for using images in an SEO-friendly way that enhances your search…
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Google now discounts all reciprocal links

For a long time, reciprocal links have been a staple in many inbound linking strategies. However, this approach needs to evolve. Google has…
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