Author Archives: Aaruhi Singh

The Importance of Anchor Text in Back-links

The role of anchor text in a linking strategy is crucial for effective search engine optimization (SEO). Backlinks play a significant role in…
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Absolute Links vs. Relative Links – SEO Value

The ongoing discussion about absolute links versus relative links remains a hot topic in the SEO community. While both types have their own…
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Incorporation of Company Branding and SEO

SEO is inherently imprecise, especially when trying to balance SEO and branding within a strategy. This process can be quite complex. SEO primarily…
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Strategic Use of Images in Search Engine Optimization

When evaluating page structure and layout, there’s a nuanced yet strategic method for using images in an SEO-friendly way that enhances your search…
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