Category Archives: Link Building

Can Any Inbound Linking Hurt My Ranking?

The notion that inbound linking can negatively impact your search ranking is misleading. It’s easy to see why this is true: if inbound…
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The Importance of Anchor Text in Back-links

The role of anchor text in a linking strategy is crucial for effective search engine optimization (SEO). Backlinks play a significant role in…
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Google now discounts all reciprocal links

For a long time, reciprocal links have been a staple in many inbound linking strategies. However, this approach needs to evolve. Google has…
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